LOCA is a private platform for brands, talent and opinion formers to connect, collaborate and support each other.

We built LOCA to make life easier, both professionally and personally.

Professionally, we provide cutting edge digital tools to connect and collaborate more efficiently; to maximise exposure, endorsement and new opportunities.  

Personally, we are building a curated community where members can support and grow together; to keep you and your team positive in mind and body. 

LOCA helps bring balance in a new world. Regardless of your sector or size, take advantage of our free membership today.

New World! New Platform!

Not yet a member?

Don't miss out on the opportunity to be part of the LOCA community.  

Apply now...

Every brand, business and talent needs to be on the LOCA-list!

David Gandy, Model

Founder presentation

With a high demand for free memberships at this time we sadly cannot talk with everyone directly, so we have created this site and the founder presentation below to share all. LOCA is primarily a resource and tool for PR's, agents and communication teams, but to ensure the whole team, and any agencies working with you can benefit, founder membership comes with 5 users. See you all online! Lorraine & Caroline

Our Members

LOCA members represent a melting pot of new and established brands, talent and individuals across fashion & beauty, lifestyle & culture and hospitality & travel. Members are vetted and welcomed on authenticity and credibility, not only social reach, creating a unique community to discover and connect with. Brand members include: products, services, experiences, stores, events, associations, charities, media and industry services. Individual members include: performers, creators, lifestyle experts, press, digital influencers, and business leaders.

14 Industries

600+ Brands

1500+ Individuals

25+ Partners

LOCA is backing a revaluing of authenticity and credibility, a level playing field of affinity regardless of whether an individual has 0-10m followers


Why join us?


Be included in the first curated directory of brands, talent and opinion formers. Showcase your activity, content and stories directly to the people that count; including press, talent, digital influencers, creatives, brands, businesses and stores.


Find, access and collaborate with brands and individuals across 14 industries. Private message to discuss endorsements, content creation, press, product placement, events and more...


Access the first tool kit to discreetly facilitate outreach to talent and opinion formers. Send invites, perks, gifts and dressing intentions to get the right people supporting, endorsing, shopping, eating, staying, beautifying and working out with you now!


Keep connected with your team regardless of wherever you are all working from. Memberships come with 5 users, allowing you and your PR, comm's, creative and management teams (including any agencies working for you) to be added: maximising efforts and opportunities.

Re-imagining PR and communications for a digital world

Mary Katrantzou, Designer

LOCA - Life

LOCA is a new generation platform created to work both professionally and personally for its members. Members and their teams can take advantage of club benefits including exclusive perks, on demand wellbeing and lifestyle experiences to help all stay positive and smiling.

Summer Drinks at LOCA
Founders Lorraine and Caroline hosted summer drinks on the roof at LOCA HQ. The temperature hit 30 degrees, but prosecco courtesy of The Emissary kept everyone hydrated!
Breakfast at The Mandrake
Rosanna Falconer and LOCA hosted breakfast at YOPO at The Mandrake. Guests included Doina Ciobanu, Sabrina Percy, Amber Le Bon, Kelly Eastwood, Rosie Fortescue, Portia Freeman, Sarah Mikaela, Niomi Smart.
£1000 to spend at MATCHESFASHION.COM
One lucky winner had the opportunity to receive £1000 MATCHESFASHION.COM voucher in our LOCA lotto
5 Questions with Caroline Rush and Dylan Jones
CEO of the British Fashion Council, Caroline Rush (CBE) and Editor-in-Chief of British GQ, Dylan Jones (OBE) discuss the future of the Fashion industry...
Rocket St George
One lucky LOCA member got to inject some stylish and inspiring pieces into their home with £1000 to spend at Rockett St George's online emporium of homeware.
March at Mortimer House
Every Wednesday night through March LOCA welcomes members to the den at Mortimer House to relax over a cocktail or two!
5 Questions with Jason Atherton & Jo Barnes
Michelin Starred chef and founder of Sauce Communications joined LOCA founder Lorraine Pringle to chat about how Covid-19 had hit the hospitality industry and shared tips for a strong recovery.
100 Ones To Watch
We’re sooo excited to have been named as one of the Creative Industries Council’s breakthrough UK businesses ‘Ones To Watch’! This annual list celebrates 100 UK businesses harnessing creativity and technology to transform the way the world creates, consumes and connects.
5 Questions with Stephen Webster
Celebrated jewellery designer, Stephen Webster MBE shares his insights into the difficulties facing all luxury brands at this difficult time. Don't miss your opportunity to make the most of his 40 years of industry experience and have your questions answered.
MZ Skin's Reveal, Enhance, Protect Collector's Edition - worth over £1000
One lucky user won an award-winning skincare set from LOCA member, MZ Skin, worth over £1000. The Reveal, Enhance, Protect Collector’s Edition contains everything you need for a glowing, youthful complexion.
As an Official Partner of The British Fashion Council, we were thrilled to celebrate the launch of the London Fashion Week digital platform, by hosting a series of LFW conversations with some amazing LOCA members.
Ham Yard: A luxury retreat for you and the team
Four Soholistic Spa city retreat packages at Ham Yard Hotel for one LOCA user and three members of their team. The ultimate pamper session included a facial, massage and manicure, finishing the morning with a delicious two-course lunch in the hotel's restaurant.
5 questions with Sarah Leon & Carl Fysh
Sarah Leon, Talent Consultant and Carl Fysh, Publicist and CEO of Satellite 414 joined us to talk all things talent!
FLOWERBX: Six months of extraordinary flowers delivered to your door
We gave one LOCA user the chance to win a six month flower subscription from our lovely friends at FLOWERBX.
Calling Paris!
We are excited to be welcoming so many new members from Paris! Listen to LOCA founders Lorraine Pringle & Caroline Rush share how you can get the most out of LOCA right now.

LOCA - Learn

To ensure everyone gets the most out of LOCA, we have created a full help area (LOCA-LEARN), which includes a programme of free tutorials on getting started and all the key features. These sessions not only show you how to use the feature, but are also packed with tips and ideas to give those new to this world the confidence to get involved. Need more support? You can also book into forthcoming Masterclasses or arrange a 1-1 Clarity Session to share your challenges and get advice on how the platform can help.

Our Team

We like to think of Team LOCA as a collective! Together with founders, Lorraine Pringle (Brand Director) & Caroline Rush CBE (CEO of the British Fashion Council), the LOCA team is made up of a network of advisors and curators from the worlds of fashion, beauty, lifestyle and entertainment.

Meet a few...

Stand out - Reach out - Give back